Subscription meal plan company that help people love what they eat, with well-balanced meals, modified to fit body and busy schedule of its customers. Lunchology's model allows customers to customize their meals each day to achieve their nutritional goals and delivers the meals conveniently to where they are.
Lunchology's founders approached our team in late 2017 with the project being at a stage of the basic concept. They were looking for a committed design team, capable of visualizing the process and understanding the user pain points and expectations.
From the user research and storyboard to the UX of every screen, we dived into the specifics of the meal delivery and subscription-based industry, defining the user app interaction. The result was a detailed analysis and the wireframe showing the workflow of the product.
We worked hard to convey the unique feel of lifestyle, convenience, and nutrition that defines Lunchology through the look and feel of the new app and website. Coming up with the color scheme and style of the functional elements was a collaborative effort.